Improve individual / group performance

It does not make sense for a person to think, act or interact in a manner that is contrary to their best interests or the company's best interests. However, people who lack sufficient self-awareness, are low in self-efficacy, have negative thought patterns/habits/behavior, possess inadequate "soft" skills, or shun growth and development opportunities tend to do so. As a result, even incredibly talented, gifted, or experienced people may find it challenging to improve their performance significantly to reach their potential. Conversely, without these issues, some highly successful top performers/leaders may one day realize they have become a victim of their own success while facing the adverse consequences of ever-increasing demands, stresses, and issues that success creates.

Coaching supports and challenges people to think and act in a manner most beneficial to themselves and those with whom they interact. It encourages greater self-awareness and higher self-efficacy while identifying and changing or eliminating negative thought patterns/habits/behaviors. It fosters robust relationships, greater collaboration, efficient time management, increased productivity, less conflict, enhanced skills and improved success management. The greater the number of individuals within your group/company that collectively improve their performance, the greater the probability of improvement in overall group/company performance. And for leaders, as personal performance improves, leadership performance will improve to the degree to which a leader is thinking/acting/interacting not only in their own best interests but also in the best interests of the company, its people, and the customers they serve.

Players respond to coaches who really have their best interests at heart. — Mike Singletary, Chicago Bears Linebacker and NFL Hall of Fame Member